Friday 13 April 2018

Can A Nonprofit Benefit From A Website Design Company?

By Arthur Williams


Nonprofit organizations are worth getting involved in, as they focus on causes that many people can agree with. However, the act of starting a nonprofit can be a challenge, especially if the one pursuing it has little experience on the matter. A little research goes a long way, especially when it comes to the development of a website. Here are a few ways that web design companies assist nonprofit, regardless of the goals that the latter strive for.

One of the ways that web design companies assist nonprofits is by helping them establish a brand. What is it that a nonprofit wants to be known for, from a visual standpoint? To expand on this, when someone sees the color red with white text against it, most people would immediately think of Coca-Cola. Branding matters and reputable agencies like Lounge Lizard can help to establish this.

Another way for a nonprofit site to be built is to keep things as simple as possible. If someone clicks onto your site to learn about the cause that you're championing, such information must be easily accessible. This can be done in a number of ways, depending on the layout. If it's a scrolling site, the mission statement can be what visitors first see. From there, they can scroll down and slowly learn about the cause in question. If such information is difficult to find, the site won't perform as well.

Mobile-friendly web design is another topic for nonprofit organizers to be mindful of. When people learn about their nonprofits, they will do so through numerous devices. Smartphones are popular in this respect, so it should come as no surprise that developing sites with these devices in mind is essential. The more mobile-friendly a site is, the better it will rank, which will allow it to perform at a higher level.

Lastly, your site should include at least one call to action. What a CTA does, provided it's written and pitched well, is encourage someone to get involved. It could be as simple as clicking on another website, or perhaps you'll want someone to call a number so that they can learn more about becoming part of the team. Whatever the case may be, a nonprofit will benefit from a CTA that others can follow.




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