Sunday 22 July 2012

How To Make Your Webinars Produce Better Results

By Freeman Armout


If you have not been getting good results from previous webinars, it might be time to correct your errors. There are plenty of reasons for why you are not getting good results.

You have a lot that you can do during a webinar and keeping your listeners mesmerized is an important task. As with most other things, you can overdo something very badly and the effect is the exact opposite. One great example of this is using too much humor or cutting up excessively. It is okay to be just a little bit humorous.

Send a reminder to people who've registered for your webinar two or three days before its scheduled. You should also just resend the email and more people may register. Just be sure you do something to remind people because people forget. Everyone has a lot to deal with which means it's easy to forget small details like this. This is usually done via email, and with all marketing messages you have to do repeat exposures even though it's a reminder. It is the little things that will always make a big difference in just about anything you do.

It is really easy to let things slide when it comes to webinar registrations--they're kind of like email lists that way. Just about nobody opts in to an email list if they have to give the first and last name, phone number and maybe even their cell phone number and zip code. Sure this is a little extreme but you get what we're saying in terms of what sort of information you should ask for. Same with the webinar, you can kill the response by asking for too much. Not much information is needed to register for a webinar. So only ask for what you truly need to get them to sign up.

Attending as many webinars as possible is one of the best ways to learn how to hold a successful one yourself. You have to be especially attentive and take note of things you may have otherwise ignored. Think of it like being in school where you take notes and learn new things. It's also critical that you have access to the right sort of information - found in products or articles - which will show you what needs to be done. You need to learn from the best so look for webinar and media experts to learn their secrets and then get started on your own.




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